Lego closes stores in Russia, being reopened under name World of Cubes

Robert Besser
04 Oct 2022, 03:45 GMT+10

After Lego exited Russia, 65 of its stores in 20 cities have been rebranded by retail group Inventive Retail Group's as "Mir Kubikov," or "World of Cubes"
Lego is the latest western company to shut down their operations in Russia and have their stores rebranded
In July, Lego announced that it had terminated its contract with IRG, which franchised and operated 81 stores

MOSCOW, Russia: After Danish toy maker Lego exited Russia due to Moscow's February invasion of Ukraine, 65 of its stores in 20 cities have been rebranded by retail group Inventive Retail Group's as "Mir Kubikov," or "World of Cubes."

Lego is the latest western company to shut down their operations in Russia and have their stores rebranded. Former McDonald restaurants reopened as "Vkusno & tochka," or "Tasty and that's it," in June, and Starbucks coffee shops have been rebranded as "Stars Coffee."

In July, Lego announced that it had terminated its contract with IRG, which franchised and operated 81 stores.

In a statement this week, IRG said its new stores would sell official Lego bricks "purchased through parallel imports and other suppliers."

"The new chain will appear in place of certified Lego shops. Lego will remain on the list of brands," it added.

Lego said it was no longer affiliated with IRG and had not shipped products to Russia since March 2022.

In a statement, Lego said, "We have taken steps to increase visibility and control over any potential resale activity by our existing customers outside of Russia, including adding additional clauses to retailers' contracts."

IRG said that several World of Cubes shops have already opened, and the full chain would be up and running by the end of October.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Scandinavia Times.

More Information

-7 ℃

Light Snow in Stockholm/Bromma

Europe

Section

Ireland warns of season's first snow, roads expected to be iced over

DUBLIN, Ireland: Ireland's national weather service, Met Eireann, has warned that 'snow is possible' for Ireland in the upcoming days, ...

Carmaker Stellantis, China's CATL to build EV battery plant in Europe

AMSTERDAM, the Netherlands: As European carmakers aim to produce more cost-effective batteries and more affordable electric vehicles (EV), Stellantis and ...

US trying to organize coup in Russia Moscow

Deputy Foreign Minister Sergey Ryabkov accused Washington of supporting a change of leadership in the countryThe US is increasingly focused ...

The West opposes all the peoples of Russia Putin

Russophobia, racism and other forms of neo-Nazism have become the official ideology of Western elites, the president has claimedThe official ...

Niger cancels partnership with EU on illegal migration

Coup leaders have claimed that the relevant legislation was passed without considering its negative consequencesNiger's military government announced on Monday ...

Virgin Atlantic flies world's first 100 pc Sustainable Aviation Fuel flight from Heathrow to JFK

London [UK], November 28 (ANI): One of Virgin Atlantic's Boeing 787s on Tuesday took off for the world's first 100 ...

International

Section